The brief for the Steffi family was to warp it’s annoying normality. Sally Andrews, an art student of the ECA, had bought it with the intention of making an artwork that, if I understood it correctly, challenged the normative family values projected by the doll kit. The way I interpreted our discussion, Sally was mostly annoyed with the hetero normative message propagated by the Steffi’s, but the whole idea of the perfect American middle class family got me thinking, and I decided I was more interested in the class side of the American norm. So, in my interpretation, the Steffi family are victims of one of the 3.2 million foreclosures in the States last year. They are all ready and willing to work, not on drugs, or disabled, or even war veterans with post traumatic stress syndromes, just very normal, blond, fit and average people who lost their job in the crisis, then their home, and that now are moving (at least trying to) West, for better opportunities.
Object no. 63